The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 11, 2003
Filed:
Jul. 05, 2001
Geoffrey R. Hendrey, San Francisco, CA (US);
Hirohisa A. Tanaka, Menlo Park, CA (US);
Philip J. Koopman, Jr., Pittsburgh, PA (US);
Telcontar, San Jose, CA (US);
Abstract
Accurate location information about a mobile telecommunication transceiver is used to generate advertising content responsive to a user approaching the location of a business. This advertising content is tailored to the user's preferences and the particular business involved. Once the advertising content is delivered, the position of the user is monitored to track the effectiveness of the advertisement. If the user enters the business' store and/or makes a purchase, the advertisement is logged as having been successful. If the user does not enter the store within a predetermined period of time or moves away from the store, the advertisement is considered to have been ineffective.