The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 21, 2003
Filed:
Jan. 31, 2000
Mark J. Hamzy, Round Rock, TX (US);
Michael R. Cooper, Austin, TX (US);
Mark W. Vanderwiele, Austin, TX (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A system and method for extending a display of advertisements on a client web browser as provided. The method includes a response to a request for a web page presenting an advertisement associated with a web page and randomly embedding a control for proceeding to the web page in the display of the advertisement. Upon presenting the advertisement for display, a randomly displayed feature must be activated by the user. Thereupon in response to the user activation of the control, the advertisement is deleted and the display proceeds to the requested web page, thereby displaying advertisements for extended viewing by a user.