The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 12, 2003
Filed:
Oct. 16, 2001
Alan Cohn, New York, NY (US);
John L. Adelus, Cupertino, CA (US);
Dean Blackketter, San Francisco, CA (US);
Samuel Thomas Scott, III, Los Gatos, CA (US);
Stephen G. Perlman, Mountain View, CA (US);
WebTV Networks, Inc., Mountain View, CA (US);
Abstract
A system for targeting information on a computer network. The system involves categorizing a plurality of address pointers according to the content designated by the address pointer. The system further involves reading the address pointer which designates the content received by the user and determining which category or categories, if any, the address pointer is within. Information packets, such as advertisements, are targeted to selected categories. Once the category of an address pointer has been determined, an information packet targeted to that category is selected and transmitted to the user.