The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 07, 2003
Filed:
Jan. 26, 2000
Applicant:
Inventors:
Vijay K Bhagavath, Lincroft, NJ (US);
Joseph Thomas O'Neil, Staten Island, NY (US);
Assignee:
AT&T Corp., New York, NY (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 1/760 ;
U.S. Cl.
CPC ...
G06F 1/760 ;
Abstract
In a multimedia presentation transmitted by streaming media, advertising/announcements are dynamically inserted into the stream in response to a realization of conditions preselected by the source of the advertising/announcements. In a particular embodiment providers of the streaming media content define metadata for the programming. Advertising/announcement sources define metadata for their ads to be presented. The requirements of both metadata files are compared to both program data and ad data to specify conditions that determine when an Advertisement/announcement is inserted into a media stream.
Published as: