The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 20, 2001

Filed:

Mar. 25, 1998
Applicant:
Inventors:

John R. Martin, Rockford, IL (US);

Charles D. Rentmeesters, Madison, WI (US);

Assignee:

Arachnid, Inc., Rockford, IL (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 1/700 ;
U.S. Cl.
CPC ...
G06F 1/700 ;
Abstract

An electronic devices executes from memory an advertising multimedia segment structure that includes a command segment storing multimedia commands that in turn invoke multimedia effects and that is supported by a definition segment that invokes the command segment. The definition segment also includes argument definitions for the tokenized arguments in the command segment. The command segments are protected against alteration by encryption, while the definition segments are alterable to provide locally customized advertisements in accordance with the tokenized arguments in the command segments. A library of downloadable command segments provides predefined advertisements, displays, and the like for the electronic device.

Published as:
EP0949574A2; EP0949574A3; US6191780B1; BR9901029A;

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