The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 13, 2026
Filed:
Jan. 29, 2024
Liveramp, Inc., San Francisco, CA (US);
John Lemmon, North Little Rock, AR (US);
Matthew Tichenor, San Antonio, TX (US);
LiveRamp, Inc., San Francisco, CA (US);
Abstract
A system for matching personal identifiers (PIDs) to Mobile Ad Identifiers (MAIDs) allows multiple PIDs to be associated with each MAID by constructing a data graph structure, with weights assigned to representing the likelihood of each of the persons associated with each of the PIDs to be using the device associated with a MAID at a given time. The graph is constructed by a machine learning model that ranks PIDs by which is most likely to be seen in the near future using the device to which the MAID is associated. These results are then converted into probabilities. MAIDs are represented as nodes in the graph, while probabilities are stored as edges.