The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 24, 2025

Filed:

Jan. 11, 2024
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Venkataramana Kini, Cupertino, CA (US);

Ravi Kiran Divvela, Issaquah, WA (US);

Devendra Pratap Yadav, Seattle, WA (US);

Fei Wang, Fremont, CA (US);

Zhen Wen, Summit, NJ (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/466 (2011.01); H04N 21/482 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4666 (2013.01); H04N 21/4826 (2013.01);
Abstract

Embodiments of a content recommendation or selection system are described. The system uses a pipeline of machine learning models to select content for a user. In embodiments, a first user model generates a first score of content categories for the user based on short-term user data. A second user model generates a second score of the categories for the user based on long-term user data. The two scores are combined to select the categories to include on the content user interface. In embodiments, new categories are added to the recommendations based on an exploration-exploitation algorithm. In embodiments, content categories are organized on the user interface in a manner to promote neighborhood diversity. Advantageously, the machine learning pipeline enables independent configurability of various objectives of the content recommendation or selection system and reduces the amount of machine learning resources needed to implement the system.


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