The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 14, 2025
Filed:
Dec. 29, 2021
Truecar, Inc., Santa Monica, CA (US);
Praveen Palaniyappan Vaikunta Raman, Los Angeles, CA (US);
Sharat Nair, Torrance, CA (US);
Nicholas Sarnoff, Los Angeles, CA (US);
TrueCar, Inc., Santa Monica, CA (US);
Abstract
A vehicle data system receives a lead submission through a website supported by the vehicle data system and determines, utilizing a machine learning model, a user value for a lead associated with the lead submission. The user value represents a probability of the lead purchasing a vehicle from a dealer through the website. The vehicle data system determines a user lifetime value for the lead based at least on the user value for the lead. Subsequently, the vehicle data system obtains clickstream identifiers from a search engine and assigns a corresponding user lifetime value to each clickstream identifier. The vehicle data system aggregates the clickstream identifiers and corresponding user lifetime values in a single file and communicates the single file to a search server for consumption. The user lifetime values are utilized by the search engine in search engine marketing processes.