Multi-objective electronic communication frequency optimization

Abstract

Methods and systems are provided for improved electronic communication campaign technologies, which can automatically balance objectives or goals of an electronic communication campaign against an overall opt-out rate for the electronic communication campaign. An electronic communications frequency optimizer can generate individual contact frequencies for individual email recipients. Embodiments can avoid unnecessary or counterproductive communications while achieving overall campaign goals, and can use processes to improve the efficiency of systems. In some cases, embodiments cluster communication recipients into different groups based on their past actions, then optimizes the communication contact frequency on different groups, to avoid performing optimization directly on millions of recipients. Some embodiments automatically self-update, for example with recipients' recent responses, to generate and/or implement campaign communication schedules on an individual level.