The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 22, 2024
Filed:
May. 26, 2022
Applicant:
Viant Technology Llc, Irvine, CA (US);
Inventors:
Timothy C. Vanderhook, Newport Beach, CA (US);
Jason J. A. Knapp, Solana Beach, CA (US);
Brian C. DeFrancesco, Trabuco Canyon, CA (US);
Assignee:
VIANT TECHNOLOGY LLC, Irvine, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2023.01); G06Q 30/0251 (2023.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0261 (2013.01); G06Q 50/01 (2013.01);
Abstract
A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.