The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 05, 2023
Filed:
Mar. 04, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Joseph Gregory Milavsky, Dunedin, FL (US);
Luc Zio, New Port Richey, FL (US);
Edmond Wong, New York, NY (US);
John A. Mann, Clearwater, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to estimate media audience consistency. An example apparatus disclosed herein includes a record manager to access media measurement data communicated via a network from a plurality of media monitors, the media measurement data corresponding to a plurality of panelists. The apparatus further includes a consistency calculator to determine a first number of the panelists exposed to a first quantity of a first broadcast, determine a second number of the panelists exposed to a second quantity of the first broadcast, and output a consistency metric associated with the first broadcast, the consistency metric being based on a variation of at least the first number and the second number.