The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 03, 2023
Filed:
Jan. 28, 2022
Walmart Apollo, Llc, Bentonville, AR (US);
Rishi Rajasekaran, Sunnyvale, CA (US);
Sneha Gupta, Santa Clara, CA (US);
Yokila Arora, San Jose, CA (US);
Rahul Sridhar, Santa Clara, CA (US);
Sushant Kumar, San Jose, CA (US);
Evren Korpeoglu, San Jose, CA (US);
Kannan Achan, Saratoga, CA (US);
Walmart Apollo, LLC, Bentonville, AR (US);
Abstract
This application relates to apparatus and methods for automatically determining and providing personalized user personas of a customer for specific platforms (e.g., applications). In some examples, a computing device receives a persona request identifying a user and a platform. In response, the computing device obtains user data associated with the user and a plurality of potential user personas from a database. For each of the plurality of potential user personas, the computing device then determines a combination score for the user based on the user data. The combination score indicates user's affinity to a corresponding potential user persona within the platform. The computing device selects at least one potential user persona of the plurality of potential user personas as a final user persona for the user and the platform based on the corresponding combination score.