The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 12, 2023
Filed:
Sep. 03, 2021
Roku, Inc., San Jose, CA (US);
Matthew Grover, Cardiff, GB;
Nick Hammett, Cardiff, GB;
Roku, Inc., San Jose, CA (US);
Abstract
A method and system for controlling whether to have a content-presentation device dynamically replace a modifiable content segment, such as a replaceable ad, that is upcoming on a channel being received by the content-presentation device. An example method includes a computing system determining, based on objectionable-content data established from user input and/or channel-changing history, whether the modifiable content segment is objectionable as to the content-presentation device. And the example method then includes, based at least on the determination of whether the determined modifiable content segment is objectionable as to the content-presentation device, the computing system controlling whether to have the content-presentation device dynamically replace the modifiable content segment with a replacement content segment.