The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 22, 2023
Filed:
Feb. 19, 2020
[24]7.ai, Inc., San Jose, CA (US);
Nitin Gupta, San Jose, CA (US);
Gaurav Kumar, Fremont, CA (US);
[24]7.ai, Inc., Campbell, CA (US);
Abstract
A method and apparatus for providing Web advertisements to online users is disclosed. A balanced set of negative data points and positive data points is derived from a log of Ad impressions and used to train a classifier. In response to an Ad request signal, a plurality of Ads is retrieved from a database. The Ad request signal indicates a request to provide an Ad for a slot available on a Web page associated with a website. The signal is provided in relation to an access of the Web page by an online user and includes information related to the online user. A choice of an Ad is predicted based on the information related to the online user and the plurality of Ads. The Ad is provided to a Web server to cause display of the Ad on the slot when the Web page is displayed to the online user.