The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 25, 2023
Filed:
Oct. 06, 2021
Google Llc, Mountain View, CA (US);
Arthur Weinberger, Santa Clara, CA (US);
Aaron Malenfant, Redwood City, CA (US);
Jason Fedor, Sunnyvale, CA (US);
Jackson Roberts, Seattle, WA (US);
Madhu Kallazhi Vasu, Saratoga, CA (US);
Bradley D. Townsend, Irvine, CA (US);
Breen Baker, Redwood City, CA (US);
John Charles Simone, Sunnyvale, CA (US);
Ronak Parpani, San Francisco, CA (US);
Sean Michael Harrison, Seattle, WA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, that protect analytics for resources of a publisher from traffic directed to such resources by malicious entities. An analytics server receives a first message that includes an encrypted token and analytics data for a publisher-provided resource. The token includes a portion of the analytics data and a trust score indicating a likelihood that activity on the resource is attributed to a human (rather than an automated process). The analytics server decrypts the token. The analytics server determines a trustworthiness measure for the analytics data included in the first message based on the trust score (in the decrypted token) and a comparison of the analytics data in the first message and the portion of the analytics data (in the decrypted token). Based on the measure of trustworthiness, the analytics server performs analytics operations using the analytics data.