The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 03, 2022

Filed:

Sep. 04, 2019
Applicant:

Capital One Services, Llc, McLean, VA (US);

Inventors:

Hanzhang Zheng, Frisco, TX (US);

Praveen Tandra, Allen, TX (US);

Mahesh Senniappan, Plano, TX (US);

Raman Bajaj, Frisco, TX (US);

Sanjiv Yajnik, Dallas, TX (US);

Parvesh Kumar, Plano, TX (US);

Gopi Kancharla, Frisco, TX (US);

Assignee:

CAPITAL ONE SERVICES, LLC., McLean, VA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04L 67/02 (2022.01); H04L 41/08 (2022.01); H04L 67/56 (2022.01);
U.S. Cl.
CPC ...
G06Q 30/0278 (2013.01); G06Q 30/0255 (2013.01); H04L 67/02 (2013.01); H04L 41/08 (2013.01); H04L 67/28 (2013.01);
Abstract

An ad simulator having at least in-browser simulation capabilities is provided. In examples, the ad simulator may be a web browser extension, which a media developer, designer, etc. may use for ad display simulation. The browser extension may locate existing display ads on a webpage, one or more of which can be selected to be replaced with a new ad. A HyperText Transfer Protocol (HTTP) request may be made to an ad template rendering engine that returns a HyperText Markup Language (HTML) of a new ad personalized and targeted to a customer. The browser extension may then replace the existing ad with the new ad.


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