The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 26, 2022
Filed:
Jul. 24, 2020
Media buy loader, graphical user interface, and method of correlating media buys to customer intakes
Applicant:
Growpath, Inc., Durham, NC (US);
Inventors:
Eric Jason Sanchez, Cary, NC (US);
Jan Schroeder, Chapel Hill, NC (US);
Richard Christopher Low, Durham, NC (US);
Assignee:
GROWPATH, LLC, Durham, NC (US);
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 3/0482 (2013.01); B62K 21/20 (2006.01); G06Q 50/18 (2012.01); B62K 21/14 (2006.01); G06F 16/242 (2019.01); G06F 16/9535 (2019.01);
U.S. Cl.
CPC ...
G06F 3/0482 (2013.01); B62K 21/14 (2013.01); B62K 21/20 (2013.01); G06F 16/2428 (2019.01); G06F 16/9535 (2019.01); G06Q 50/18 (2013.01);
Abstract
A method includes recording data about an advertising campaign; converting the data about advertising campaigns into ad time slot data including a time range in which a broadcast program runs and average number of times the advertisements run during the time range; and selectively generating an output visually indicating cost of advertisements versus time of day, number of intakes versus time of day, and cost of the advertisements versus time of day. Other systems and methods are provided.