The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 19, 2022
Filed:
Jan. 17, 2017
Criteo SA, Paris, FR;
Flavian Vasile, Ivry la Bataille, FR;
Damien Lefortier, Ivry la Bataille, FR;
Criteo SA, Paris, FR;
Abstract
Methods and systems are described herein for risk-adjusted predictive bidding for electronic advertisements. A first computing device receives, from a requesting device loading a webpage, a first request for graphical display source code corresponding to a computerized graphical advertisement display to be inserted into one or more impression opportunities on the webpage. A second computing device coupled to the first computing device transmits a second request to a plurality of third-party computing devices for one or more bids for an impression opportunity of the one or more impression opportunities. The second computing device receives the one or more bids from the third-party computing devices and adjusts at least one of the one or more bids based upon a risk factor received from the third-party computing device that submitted the corresponding bid. The first computing device determines whether to select the impression opportunity based on the adjusted one or more bids.