The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 30, 2021
Filed:
Dec. 27, 2019
Walmart Apollo, Llc, Bentonville, AR (US);
Jagannath Putrevu, Sunnyvale, CA (US);
Shankara B. Subramanya, Santa Clara, CA (US);
Madhusudan Mathihalli, Saratoga, CA (US);
Girish Natarajan, Fremont, CA (US);
Guoxun Yuan, San Jose, CA (US);
Feng Guo, Los Gatos, CA (US);
WALMART APOLLO, LLC, Bentonville, AR (US);
Abstract
A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more computer processors and perform configuring one or more advertisements for a sponsored product customized to fit a page type associated with a page format of a website; analyzing one or more inputs to create merged data; generating a respective rank of the advertisements of the sponsored product using a conversion probability; adjusting the respective rank the one or more advertisements of the sponsored product as a function of the merged data; automatically designating one of the one or more advertisements of the sponsored product that is ranked higher than other advertisements to be positioned closest to a predefined portion of a webpage; and sending instructions to display the one of the one or more advertisements closest to the predefined portion of the webpage of the website. Other embodiments are disclosed.