The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 23, 2021

Filed:

Jan. 05, 2012
Applicants:

Jayant Ramchandani, Fremont, CA (US);

John Rolin, Morgan Hill, CA (US);

Inventors:

Jayant Ramchandani, Fremont, CA (US);

John Rolin, Morgan Hill, CA (US);

Assignee:

Maplebear Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06K 19/07 (2006.01); G06Q 20/34 (2012.01); G07F 7/08 (2006.01); G06K 19/077 (2006.01); G06Q 20/38 (2012.01);
U.S. Cl.
CPC ...
G06K 19/0723 (2013.01); G06K 19/07749 (2013.01); G06Q 20/341 (2013.01); G06Q 20/352 (2013.01); G06Q 20/387 (2013.01); G06Q 30/0207 (2013.01); G06Q 30/0224 (2013.01); G06Q 30/0235 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0272 (2013.01); G06Q 30/0281 (2013.01); G07F 7/0833 (2013.01); G07F 7/0846 (2013.01); Y10T 29/49016 (2015.01);
Abstract

A customer relationship management system wirelessly detects presence and identity of a customer when the customer enters a business establishment. The system captures a visit pattern of the customer based on communication from the wireless device. A relevant marketing message for the customer is determined based on the customer's presence, visit pattern, identity, and location. The marketing message is delivered directly to a wireless device carried to the customer upon a subsequent entry of the customer to the business establishment. Responses of the customer (e.g., purchasing patterns, etc.) are stored for subsequent use in presenting relevant offers.


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