The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 12, 2021
Filed:
Apr. 18, 2018
Facebook, Inc., Menlo Park, CA (US);
Jie Zhang, Seattle, WA (US);
Pu Zhang, Seattle, WA (US);
Ying Jiang, Seattle, WA (US);
Sergiy Dubynskiy, Kenmore, WA (US);
Goran Predovic, Redmond, WA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
A user action associated with a content item performed by a target user is detected. Information describing online publishers that delivered the content item to the target user is retrieved. For each publisher, a likelihood that the user action would have occurred without the publisher's delivery of the content item to the target user is determined. An estimated increase in the likelihood that the user action occurred due to the publisher's delivery of the content item to the target user is determined. A baseline value indicating a likelihood that the user action would have occurred without delivery of the content item to the target user by any publishers is estimated based on attributes for the target user. A performance metric is determined for each publisher, wherein ratios of the metrics are scaled based on the baseline value and are related based on corresponding ratios of the estimated increases in likelihoods.