The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 15, 2021

Filed:

Aug. 08, 2017
Applicant:

Amazon Technologies, Inc., Reno, NV (US);

Inventors:

Jose Antonio Medina-Peralta, Huntington, NY (US);

Yatin Sunil Deshpande, Jersey City, NJ (US);

Matias Sebastian Larre Borges, Weehawken, NJ (US);

Daniel Cerutti, Suffolk, NY (US);

Binh D. Vo, New York, NY (US);

Unmil Tambe, Somerset, NJ (US);

Assignee:

AMAZON TECHNOLOGIES, INC., Seattle, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01); G06Q 30/0242 (2013.01);
Abstract

A computing device is configured to display content using a set of rules for individual content campaigns. The set of rules are provided with parameters determined from a simulated budget. Simulated bidding traffic is provided. Weighted bid traffic is generated based on evaluating the simulated bidding traffic with the set of rules. Qualified bid requests are provided from using the weighted bid traffic and updates to the parameters of the simulated budget. The qualified bid requests are applied to content servers to secure content slots for displaying content.


Find Patent Forward Citations

Medina-Peralta, Jose. (2021). Content bidding simulator (U.S. Patent No. 11037204). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/11037204

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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