The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 25, 2021

Filed:

Mar. 21, 2018
Applicant:

Visa U.s.a. Inc., San Francisco, CA (US);

Inventor:

Michelle Eng Winters, Belmont, CA (US);

Assignee:

Visa U.S.A. Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 40/00 (2012.01); G06F 16/248 (2019.01); G06Q 20/10 (2012.01); G06Q 30/02 (2012.01); G06Q 30/06 (2012.01);
U.S. Cl.
CPC ...
G06Q 40/12 (2013.12); G06F 16/248 (2019.01); G06Q 20/10 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0207 (2013.01); G06Q 30/0601 (2013.01);
Abstract

Provided is a system, method, and apparatus for enhancing search data using a search engine and a transaction handler. The method includes processing a plurality of in-person transactions initiated by a plurality of users, correlating a first plurality of searches performed by the plurality of users with the transaction data, processing a plurality of online transactions initiated by at least one user of the plurality of users, correlating at least one search performed by the at least one user that resulted in the search results with the transaction data corresponding to the plurality of online transactions that were based on the search results, and generating a profile for the at least one user based on the correlated data stored in the data warehouse.


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