The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 18, 2021
Filed:
Jan. 04, 2019
Vungle, Inc., San Francisco, CA (US);
James Lashmar, London, GB;
Helen Maxwell, London, GB;
Justin Nield, London, GB;
Gavin McNicholl, London, GB;
Matthew John Cotton, Surrey, GB;
Simon John Crowhurst, London, GB;
Brett King, Bexley, GB;
Vungle, Inc., San Francisco, CA (US);
Abstract
Described are systems and methods for dynamically generating advertisements for presentation in an application executing on a client device, such as an application executing on a smart phone or tablet of a user. The described systems and methods select content items of specific content types based on determined user preference for content types as well as the device capabilities and access permissions of the application through which the advertisement is to be presented.