The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 02, 2021
Filed:
May. 19, 2015
Xad, Inc., New York, NY (US);
Huitao Luo, Fremont, CA (US);
Nishant Khatri, Santa Clara, CA (US);
Prakash Muttineni, San Ramon, CA (US);
Srihari Venkatesan, Cupertino, CA (US);
Dipanshu Sharma, Las Vegas, NV (US);
Stephen Anderson, Cupertino, CA (US);
George Rekouts, Mountain View, CA (US);
Jonathan Schwartz, San Francisco, CA (US);
David Chock, Saratoga, CA (US);
Shanshan Tuo, Mountain View, CA (US);
Can Liang, Mountain View, CA (US);
XAD, INC., New York, NY (US);
Abstract
The present disclosure provides a mobile advertising platform in which mobile user locations and other information are translated into indications of mobile user intent to approach certain businesses, and advertisers can fill mobile advertising requests or choose to price their bids for mobile supplies based on such indications. In certain embodiments, pre-defined places associated with business/brand names are created, and mobile advertising requests are processed to determine if the associated with mobile devices have triggered any of these pre-defined places. If a mobile advertising request is determined to have triggered one or more of the pre-defined places, it is annotated with the triggered place(s), and advertisements are selected based on the triggered places and other factors. The annotated requests with the triggered places can also be commodities in a location market place, which are auctioned to the mobile advertisers, who can place their bids on the triggered places.