The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 02, 2021
Filed:
Jan. 27, 2020
The Nielsen Company (Us), Llc, New York, NY (US);
David J. Kurzynski, South Elgin, IL (US);
Balachander Shankar, Tampa, FL (US);
Richard Peters, Gurnee, IL (US);
Jonathan Sullivan, Hurricane, UT (US);
Molly Poppie, Arlington Heights, IL (US);
THE NIELSEN COMPANY (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture to impute media consumption behavior are disclosed. An example apparatus includes a localized event engine implemented with hardware or at least one processor to, in response to a difference satisfying a first threshold, determine that a first subset of tuning data exhibits local bias, the difference to be between (i) a first percentage of exposure minutes determined from the tuning data, and (ii) a second percentage of exposure minutes determined from viewing data, determine that a second subset of the viewing data represents heavy viewing in response to (1) a first number of households satisfying a second threshold and (2) a third percentage of exposure minutes satisfying a third threshold, and a localized event selector implemented with hardware or the at least one processor to impute the second subset of the viewing data for the first subset of the tuning data.