The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 24, 2020
Filed:
Oct. 31, 2014
Applicants:
Brian Glover, Palo Alto, CA (US);
Michael Montero, Palo Alto, CA (US);
Inventors:
Brian Glover, Palo Alto, CA (US);
Michael Montero, Palo Alto, CA (US);
Assignee:
EVERSIGHT, INC., Palo Alto, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06Q 10/06 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0244 (2013.01); G06Q 10/063 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0245 (2013.01);
Abstract
Methods and apparatus for improving the result of online promotion testing are disclosed. In one or more embodiments, base-lining is employed to improve the mapping between the online test promotion responses and projected in-store result. Alternatively or additionally, the test population responses may be adjusted to account for differences between the test population and the in store customer population.