The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 20, 2020
Filed:
May. 09, 2018
Quantcast Corporation, San Francisco, CA (US);
Crispin Edward Harold Flowerday, San Francisco, CA (US);
Faraaz Aejaz Sareshwala, Pleasanton, CA (US);
Damian John Reeves, Menlo Park, CA (US);
Quantcast Corporation, San Francisco, CA (US);
Abstract
An adaptive bidder for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement, an exchange reported timeout and a bid response buffer. The network latency measurement may be required to meet a freshness standard. The bid response buffer represents the time allotted for the adaptive bidding system to generate a response based on one or more partial results. The exchange reported timeout value can be included in the bid request, and can vary from bid request to bid request. The execution of one or more tasks is initiated by the adaptive bidding system, and each task can make a partial result available. In some cases, a partial result is a cumulative result. A response is determined from one or more partial results which are available before the processing time limit expires. The response is provided to the exchange.