The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 29, 2020
Filed:
Nov. 29, 2011
Mayur Datar, Pune, IN;
Sumit Sanghai, Whitefield Bangalore, IN;
Pranav Tiwari, Bangalore, IN;
Kiran Panesar, Bellandur Bangalore, IN;
Mayur Datar, Pune, IN;
Sumit Sanghai, Whitefield Bangalore, IN;
Pranav Tiwari, Bangalore, IN;
Kiran Panesar, Bellandur Bangalore, IN;
Google LLC, Los Gatos, CA (US);
Abstract
Aspects of the disclosure assist users with creative development of advertisements by converting successful advertisements into templates for use in the creation of new advertisements. The system and method suggest an advertisement to a user based on the type of content for which the user is advertising. For example, an advertisement may include a set of display criteria, and a set of creative content. The display criteria define a set of circumstances during which the advertisement may be displayed (e.g., a set of keywords that trigger the display of the advertisement). Advertisements that are particularly successful for a given set of display criteria are depersonalized and converted to templates. These templates may be provided during creation of new advertisements as suggested content.