The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 25, 2020
Filed:
Nov. 30, 2015
Yahoo Holdings, Inc., Sunnyvale, CA (US);
Michele Trevisiol, Verona, IT;
Gabriele Tolomei, London, GB;
Nicola Barbieri, London, GB;
Mounia Lalmas, Essex, GB;
Puneet Mohan Sangal, Cupertino, CA (US);
Fabrizio Silvestri, London, GB;
Oath Inc., New York, NY (US);
Abstract
An online advertising system receives an advertisement from an advertiser. The system analyzes the advertisement, extracts its features and provides to the advertiser a quality rating for the advertisement which depends on a user engagement factor such as the predicted dwell time for the ad, given its features. The system further provides to the advertiser suggestions for improvements to the advertisement, such as a list of actionable guidelines that can improve the expected dwell time of the ad, and likely its conversion rate.