The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 23, 2020
Filed:
Sep. 28, 2015
Amazon Technologies, Inc., Seattle, WA (US);
Vijay Sandeep Damodar Adapala, San Jose, CA (US);
Matthew Hamilton Battles, Palo Alto, CA (US);
Lionel Bitoun, Palo Alto, CA (US);
Rohit Chhapolia, Los Gatos, CA (US);
Bryan Thomas Quinn, Belmont, CA (US);
Prashant Bhushan Singh, Santa Clara, CA (US);
Wei Zhuang, Palo Alto, CA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Systems, methods, and computer-readable media are disclosed for optimization of ad request fulfillment for mobile device applications. In one embodiment, a system may receive an ad request from a mobile device, and determine a first price point associated with a publisher of the ad request. The system may send a bid request to ad servers, receive a first bid with a first bid amount, and may determine that the first bid amount is a highest bid amount. The system may determine that the first price point is less than the first bid amount, and may send the first bid amount and the first price point to the mobile device, where the mobile device is configured to send the first bid amount and the first price point to a publisher ad server, and the publisher ad server is configured to determine that the first bid amount is a winning bid amount.