The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 11, 2020

Filed:

Aug. 03, 2012
Applicants:

Shekhar Deo, Fremont, CA (US);

Manoj Rajshekar, Fremont, CA (US);

Inventors:

Shekhar Deo, Fremont, CA (US);

Manoj Rajshekar, Fremont, CA (US);

Assignee:

[24]7.ai, Inc., San Jose, CA (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 21/31 (2013.01); G06Q 30/02 (2012.01); G06F 21/36 (2013.01);
U.S. Cl.
CPC ...
G06F 21/31 (2013.01); G06F 21/36 (2013.01); G06Q 30/02 (2013.01); G06F 2221/2103 (2013.01); G06F 2221/2133 (2013.01);
Abstract

Techniques are provided that generated interactive and dynamic multimedia objects (MMOs) with HIP capabilities which may be used in online advertising, brand engagement, online promotions, surveys, security, and user-defined security. Techniques combining interactive multimedia objects with HIP capabilities assist advertisers and websites by creating an effective impression of any multimedia object on a user as well as providing security for a website by providing a more natural user interaction and ease of use while maintaining security. A wide variety of workflows and features by which users engage with such multimedia objects are provided.


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