The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 28, 2020
Filed:
Nov. 25, 2016
The Nielsen Company (Us), Llc, New York, NY (US);
David J. Kurzynski, South Elgin, IL (US);
Balachander Shankar, Tampa, FL (US);
Richard Peters, Gurnee, IL (US);
Jonathan Sullivan, Hurricane, UT (US);
Molly Poppie, Arlington Heights, IL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture to impute media consumption behavior are disclosed. An example method includes calculating, by executing an instruction with a processor, first viewing probabilities for tuning panelists in a tuning household. The example method also includes calculating, by executing an instruction with the processor, second viewing probabilities for viewing panelists in a plurality of learning households having a same household size as the tuning household. The example method also includes identifying, by executing an instruction with the processor, a matching one of the plurality of learning households based on a difference between the first viewing probabilities and respective ones of the second viewing probabilities.