The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 21, 2020
Filed:
Nov. 18, 2015
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Qi Liu, Saratoga, CA (US);
Yawen Wei, Sunnyvale, CA (US);
Lihong Pei, Mountain View, CA (US);
Hardik N. Bati, Santa Clara, CA (US);
Sanjay Sureshchandra Dubey, Fremont, CA (US);
Waitat Peter Poon, Milpitas, CA (US);
Xiang Yu, Sunnyvale, CA (US);
Edward Wu, Fremont, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Generally discussed herein are methods, systems, and apparatuses for tracking user interaction with sponsored and/or unsponsored content. A method can include receiving a tracking event packet including data fields comprising a packet identification, a tracking event identifier, a content identifier, a cost, a campaign identifier, and/or an advertiser identifier, determining whether the tracking event packet is a duplicate based on the packet identification, aggregating non-duplicate tracking event packets by advertiser identification such that packets with advertiser identifications that hash to a same value are aggregated together, and transferring aggregated tracking event packets to a first database and a second database, the first database includes data stored for analytics and the second database includes data stored for billing and campaign performance monitoring.