The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 31, 2019

Filed:

Jan. 30, 2015
Applicant:

Wal-mart Stores, Inc., Bentonville, AR (US);

Inventors:

Jagannath Putrevu, Sunnyvale, CA (US);

Shankara B. Subramanya, Santa Clara, CA (US);

Madhusudan Mathihalli, Saratoga, CA (US);

Girish Natarajan, Fremont, CA (US);

Guoxun Yuan, San Jose, CA (US);

Feng Guo, Los Gatos, CA (US);

Assignee:

WALMART APOLLO, LLC, Bentonville, AR (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0269 (2013.01);
Abstract

A system and method includes receiving, by a computer system, one or more inputs of customer level information, advertisement page and page type level information, item level information, inventory constraints, competitor pricing, and seasonal requirements/rules, merging, by the computer system, the one or more inputs, receiving, by the computer system including a module selection and ranking engine, the merged data, and providing, by the computer system, output of one or more advertisements of sponsored product listings to a user device of a consumer for display.


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