The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 10, 2019
Filed:
Feb. 03, 2017
The Nielsen Company (Us), Llc, New York, NY (US);
Ronan Heffernan, Wesley Chapel, FL (US);
Kevin Geraghty, Dublin, CA (US);
Mark Kalus, New York, NY (US);
Mainak Mazumdar, Forest Hills, NY (US);
Ari Paparo, New York, NY (US);
Steven John Splaine, Tampa, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to determine media impressions using distributed demographic information are disclosed. An example method to monitor media exposure involves receiving a first request from a client device at an intermediary serving a first sub-domain of a first internet domain, the first request to be indicative of access to media at the client device; transmitting, from the intermediary, first data associated with the first request to a data collection server of an audience measurement entity and second data about the first request to an entity of the first internet domain; and in response to determining that the first request does not include a user identifier associated with the first internet domain, sending a first response from the intermediary to the client device, the first response to instruct the client device to send a second request to a second intermediary associated with a second sub-domain of a second internet domain, the second request indicative of the access to the media at the client device.