The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 22, 2019
Filed:
Jun. 02, 2017
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Bita Gorjiara, Sunnyvale, CA (US);
Xinruo Jing, Foster City, CA (US);
Luke Kopakowski, San Francisco, CA (US);
Hao Liu, Sunnyvale, CA (US);
Microsoft Technology Licensing, LLC, Redmond, VA (US);
Abstract
Techniques for avoiding race conditions in a content delivery system are provided. Multiple content delivery campaigns that are affected by at least one remapping in a set of remappings are identified. Each remapping in the set of remappings maps an old identifier to a new identifier that is different than the old identifier. For at least some of the plurality of content delivery campaigns, identification data that identifies the content delivery campaign is sent to a particular service. In response to the particular service receiving the identification data, the particular service retrieves targeting data associated with the content delivery campaign. The particular service applies a subset of the set of remappings to the targeting data to generate updated targeting data. The particular service causes the updated targeting data to be stored in association with the content delivery campaign.