The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 08, 2019
Filed:
Jan. 29, 2015
Vungle, Inc., San Francisco, CA (US);
Arvind Gupta, San Carlos, CA (US);
Wayne Chan, Millbrae, CA (US);
Daniel Kang, San Francisco, CA (US);
Michael Deignan, San Francisco, CA (US);
Sasha Solomon, San Francisco, CA (US);
Raymond Myers, Foster City, CA (US);
Vungle, Inc., San Francisco, CA (US);
Abstract
Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event. The at least one ad is stored on the device prior to an actual ad play event. The system determines, just prior to the actual ad play event, a bandwidth for a connection between the device and the system. The system determines if any ad source includes at least one ad that is more likely to convert or cause user interaction than the ads stored on the device based on the bandwidth for the connection between the device and the system.