The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 17, 2019
Filed:
Oct. 31, 2017
The Nielsen Company (Us), Llc, New York, NY (US);
Jingsong Cui, Pennington, NJ (US);
XiaoTing Liang, Hoboken, NJ (US);
Scott John Sereday, Rochelle Park, NJ (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Examples disclosed herein to estimate volume of switching (VoS) among television programs include determining, based on panelist program viewing data, a first VoS value representing a portion of a decreased amount of tuning by matched panelists to a first program from first to second measurement periods to attribute to an increased amount of tuning by the matched panelists to a second program from the first to second measurement periods; estimating, based on the program viewing data and first VoS value, a second VoS value representing a portion of a decreased amount of tuning by unmatched panelists to the first program from the first to second measurement periods to attribute to an increased amount of tuning by the unmatched panelists to the second program from the first to second measurement periods; and combining the first and second VoS values to determine a third VoS value for a combination of the matched and unmatched panelists.