The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 06, 2019

Filed:

Jun. 27, 2014
Applicant:

Amazon Technologies, Inc., Reno, NV (US);

Inventors:

Gerard Joseph Heinz, II, Seattle, WA (US);

Michael Schleif Pesce, Seattle, WA (US);

Collin Charles Davis, Seattle, WA (US);

Michael Anthony Frazzini, Seattle, WA (US);

Ashraf Alkarmi, Seattle, WA (US);

Michael Martin George, Mercer Island, WA (US);

David A. Limp, Medina, WA (US);

William Dugald Carr, Jr., Seattle, WA (US);

Assignee:

Amazon Technologies, Inc., Reno, NV (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/2668 (2011.01); H04N 21/234 (2011.01); H04N 21/81 (2011.01); H04N 21/258 (2011.01); H04N 21/45 (2011.01); H04N 21/44 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); H04N 21/23412 (2013.01); H04N 21/25883 (2013.01); H04N 21/44012 (2013.01); H04N 21/4532 (2013.01); H04N 21/812 (2013.01); H04N 21/8146 (2013.01);
Abstract

A real-time video targeting (RVT) system may leverage network-based computation resources and services, available 2D or 3D model data, and available viewer information to dynamically personalize content of, or add personalized content to, video for particular viewers or viewer groups. When playing back pre-recorded video to viewers, at least some objects or other content in at least some of the scenes of the video may be replaced with objects or content targeted at particular viewers or groups according to profiles or preferences of the viewers or groups. Since the video is being rendered and streamed to different viewers or groups in real-time by the network-based computation resources and services, any given scene of a video may be modified and viewed in many different ways by different viewers or groups based on the particular viewers' or groups' profiles.


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