The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 16, 2019
Filed:
Nov. 25, 2016
The Nielsen Company (Us), Llc, New York, NY (US);
David J. Kurzynski, South Elgin, IL (US);
Balachander Shankar, Tampa, FL (US);
Richard Peters, Gurnee, IL (US);
Jonathan Sullivan, Hurricane, UT (US);
Molly Poppie, Arlington Heights, IL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture to improve viewer assignment by adjusting for a localized event are disclosed. An example method includes identifying, by executing an instruction with a processor, heavy tuning data associated with panelists in a first area based on (1) a first number of households tuned to first media in the first area and (2) a first percentage of exposure minutes tuned to the first media in the first area. The example method also includes determining, by executing an instruction with the processor, if the heavy tuning data represents a local bias based on a second percentage of exposure minutes tuned to second media in a second area.