The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 24, 2018
Filed:
Jun. 08, 2016
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Bita Gorjiara, Sunnyvale, CA (US);
Gururaj Seetharama, San Jose, CA (US);
Yizhen Zhao, Pacifica, CA (US);
Kancheng Cao, Palo Alto, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Techniques and a system are provided for a profile manager system that stores multiple profiles. These profiles are used by a content selection system to match entities to content for which the entities would be best suitable. The profile manager system allows a content selection system to identify, in response to a request associated with an entity, different pieces of data from different data sources and match the different pieces of data when the difference pieces of data refer to the same entity. The profile manager system may also provide merging of the different pieces of data, when they are matched as referring to the same entity.