Microsoft Technology Licensing, LLC

Waitat Peter Poon

Xiang Yu

Sanjay Sureshchandra Dubey

Hardik Bati

Yawen Wei

Lihong Pei

Edward Wu

Qi Liu

Generally discussed herein are methods, systems, and apparatuses for tracking user interaction with sponsored and/or unsponsored content. A method can include receiving a tracking event packet including data fields comprising a packet identification, a tracking event identifier, a content identifier, a cost, a campaign identifier, and/or an advertiser identifier, determining whether the tracking event packet is a duplicate based on the packet identification, aggregating non-duplicate tracking event packets by advertiser identification such that packets with advertiser identifications that hash to a same value are aggregated together, and transferring aggregated tracking event packets to a first database and a second database, the first database includes data stored for analytics and the second database includes data stored for billing and campaign performance monitoring.

Tracking interaction with sponsored and unsponsored content

Growing community of inventors

Milpitas, CA, United States of America

Waitat Peter Poon