Truecar, Inc.

Sharat Nair

Nicholas Sarnoff

Praveen Palaniyappan Vaikunta Raman

Zheng Li

Jake Swartz

Victor Dave Choi

A vehicle data system receives a lead submission through a website supported by the vehicle data system and determines, utilizing a machine learning model, a user value for a lead associated with the lead submission. The user value represents a probability of the lead purchasing a vehicle from a dealer through the website. The vehicle data system determines a user lifetime value for the lead based at least on the user value for the lead. Subsequently, the vehicle data system obtains clickstream identifiers from a search engine and assigns a corresponding user lifetime value to each clickstream identifier. The vehicle data system aggregates the clickstream identifiers and corresponding user lifetime values in a single file and communicates the single file to a search server for consumption. The user lifetime values are utilized by the search engine in search engine marketing processes.

Systems and methods for determining lifetime value of website visitor through machine learning

Lead to recognition time delay data, leads and sales data, and lead distance data for leads arriving at a system within a time range can be used to determine a time variable close rate and a distance adjustment thereof which, in turn, can be used to generate a predicted close rate for each lead. Using the predicted close rate for each lead, an address drive distance for each lead, and dealer-level discount information, a logistic regression model can be trained to generate a score for each combination of a dealer, make, and zip code. Each score indicates a probability of closing a sale between a lead in the zip code and the dealer in the combination. Scores thus generated can be used by a computing facility in recommending dealers to a consumer in the zip code who has expressed an interest in purchasing a vehicle of the same make.

Machine learning systems and methods for selection, filtering or presentation of available sales outlets in a distributed networked computing environment

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Torrance, CA, United States of America

Sharat Nair