Amazon Technologies, Inc.

Rohit Chhapolia

Prashant Singh

Lionel Bitoun

Matthew Hamilton Battles

Wei Zhuang

Bryan Thomas Quinn

Vijay Sandeep Damodar Adapala

Systems, methods, and computer-readable media are disclosed for optimization of ad request fulfillment for mobile device applications. In one embodiment, a system may receive an ad request from a mobile device, and determine a first price point associated with a publisher of the ad request. The system may send a bid request to ad servers, receive a first bid with a first bid amount, and may determine that the first bid amount is a highest bid amount. The system may determine that the first price point is less than the first bid amount, and may send the first bid amount and the first price point to the mobile device, where the mobile device is configured to send the first bid amount and the first price point to a publisher ad server, and the publisher ad server is configured to determine that the first bid amount is a winning bid amount.

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Los Gatos, CA, United States of America

Rohit Chhapolia