The Crawford Group, Inc.

Robert Michael Hibbard

Paul C Tucker

Kelli Jane Boruff

Disclosed herein is a reservation booking website wherein customers who plan to travel via general aviation (GA) are provided with a GA reservation creation path that is responsive to their GA travel needs.

Method and apparatus for improved customer direct on-line reservation of rental vehicles

Disclosed herein is an improvement to a reservation booking website for rental vehicle reservations wherein the functionality of managing customer profiles/accounts is expanded upon to provide customers with greater control over the profile data stored in their associated personalized accounts/profiles, particularly in connection with the 'favorite' or 'preferred' branch locations for rental vehicle reservations that are stored in the customer profiles/accounts. Also disclosed herein is an improvement to a reservation booking website wherein customers who plan to travel via general aviation (GA) are provided with a GA reservation creation path that is responsive to their GA travel needs. Also disclosed herein is an improvement to a reservation booking website for rental vehicle reservations wherein customers are provided with a streamlined ability to log into their customer profiles/accounts. Preferably fields for customer entry of a password for a customer profile/account (and optionally a field for customer entry of a user name for a customer profile/account) are provided on several of the displayed web pages (e.g., a choose vehicle page, a renter information page, a choose location page etc.), or more preferably, on all of the web pages that are displayed to the customer when the customer has not yet logged into his/her profile/account.

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Olivette, MO, United States of America

Robert Michael Hibbard