Microsoft Technology Licensing, LLC

Raviraj Jain

Yu Long Cao

Yang Zhou

Xin Fu

Alexis Blevins Baird

William Tang

Lanhui Long

Kathleen Garvey

Lixin Feng

Kevin Jia

A machine may be configured to generate recruitment leads based on targeted content. For example, the machine causes a presentation of an item of digital media in a user interface of a first device associated with a member of a social networking service. The member may be targeted for the presentation of the item of digital media. The machine, based on the presentation of the item to the member, accesses an event message pertaining to an interaction by the member with the item of digital media. The machine, based on the event message, identifies an indication of interest by the member in a content of the item. The machine generates a communication pertaining to the interest by the member in the content of the item. The machine transmits the communication to a second device associated with a recruiter.

Generating recruitment leads based on targeted content

Techniques for dynamically generating feedback based on contextual information and providing the feedback to a user are provided. A service provider determines, based on contextual information related to a user (such as personal information previously provided by the user) interactive data to display to the user. The type of interactive data may correspond to the type of personal information submitted by the user or derived by the service provider. The interactive data may be based on other users that have already registered with the service provider. In this way, a user is able to (1) view current and relevant information that is related to the user and (2) see the value that the user receives by providing additional personal information. Subsequent interactive data may be based on multiple personal data items that the service provider receives from the user. These techniques are also applicable after a user has registered with a service provider.

Dynamically generating feedback based on contextual information

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Raviraj Jain