Microsoft Technology Licensing, LLC

Murali Vajjiravel

Rajeev Prasad

Tarek Najm

Brian Burdick

Kevin Paul Kornelson

Paul D Clark

David Earl Heckerman

Christopher A Meek

David Maxwell Chickering

Ying Li

Li Erran Li

Raxit A Kagalwala

Sachin Dhawan

Michael Todd Kramer

Eric Benjamin Watson

Leszek Mazur

Murali Krishna Sangubhatla

Lingan Satkunanathan

Alireza Farhangi

Joshua J Forman

A method and system are provided for selecting advertisements for presentation to a user in response to a user search query. The system may include a keyword server for parsing the user search query and an index server for receiving the parsed search query. The index server may include an index of advertising phrases and pre-filtering components for comparing index entries to the parsed user search query in order to discard non-matching index entries and locate matching entries. The pre-filtering components may include either a phrase length pre-filtering component or a word hash pre-filtering component. The system may additionally include a listing server for sorting through the matching entries located by the index server and further filtering the matching entries for retrieval and presentation to the user.

System and method for indexing and prefiltering

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

Systems and methods for estimating placement positions of content items on a rendered page

Systems and methods for determining bid value for content items to be placed on a rendered page

Automated redundant configuration of a computer service can be accomplished in a variety of ways. An installation answer can be received and used to automatically determine configuration settings for a computer service to operate redundantly across multiple computer servers. The configuration settings can then be used to configure the multiple computer servers. A user can be asked an installation question, and based on the answer different configuration settings can be determined for configuring a first and second server of a plurality of computer servers. The first and second server can be configured with the corresponding configuration settings. In addition, an installation knowledge base can be consulted, based on an installation answer, when automatically determining configuration settings.

Multi-server automated redundant service configuration

Transforming data prior to loading the data into a data warehouse. Software of the invention partitions data records received from a plurality of servers and performs sequential file management operations and identifier management operations on each of the partitions prior to loading the data records into the data warehouse. Data records transformed according to the invention are easier to load into the data warehouse and easier to manipulate after loading. The invention enables analysis and data mining of tens of terabytes of user level detail data and summary data.

Data transformation to maintain detailed user information in a data warehouse

Developing an ETL system for transforming data prior to loading the data into a data warehouse. An embodiment of the invention automatically generates configuration files from an input data flow diagram defining the ETL system. The configuration files or other metafiles control execution of the processes illustrated in the data flow diagram. The invention includes a notation for use in the data flow diagram.

Method and system for developing extract transform load systems for data warehouses

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Sammamish, WA, United States of America

Murali Vajjiravel