The Clorox Company

Netbase Solutions, Inc.

Malcolm Arthur De Leo

Shuman Mitra

Andrew Kilkenny

Elias A Shaheen

Robert L Blum

Shona L Nelson

Maria Garcia Ochomogo

Michael Jacob Osofsky

Jens Erik Tellefsen

Ranjeet Singh Bhatia

Martin A Phillippi

Shumanta Mitra

David L Budd

Lisa Joy Rosner

Jonathan Spier

Karl Long

Analysis is enabled, of a corpus of statements (such as those from social media), according to each statement's expression of sentiment about some kind of object. Object-specific corpuses are identified, where each object-specific corpus contains statements that refer to a same object. For each statement of an object-specific corpus, the polarity and intensity of sentiment expressed is determined. Net polarity and intensity measures are determined for each object-specific corpus and utilized to graph the corpus in a two-dimensional space. The area of the graphical symbol, representative of an object-specific corpus, can be proportional to the number (absolute or relative) of statements of the object-specific corpus. Brands can be compared, with each brand represented by an object-specific corpus. A single brand can have shown, relative to a temporal dimension, the net polarity, net intensity, or volume of its statements. Net polarity is shown to have a strong correlation with survey-based techniques.

Methods and apparatus for sentiment analysis

An improved cleaning composition adapted to clean a variety of hard surfaces. The improved cleaning composition includes a cationic biocide that includes biguanide compounds and/or quats.

Cleaning composition

An improved cleaning composition and method adapted to clean a variety of hard surfaces. The improved cleaning composition and method includes the use of a cationic biocide that includes biguanide compounds and/or quats.

Incorporating dirt-attracting polycationic polymers, such as polyethyleneimines, into cleaning wipes, mop pads, and similar substrates, improves dirt pick-up and retards redeposition of the dirt back onto the cleaned surface. The polymers can be incorporated directly into the non-woven substrates or they can be formulated with a cleaning composition for use with the substrate. The substrate containing the dirt-attracting polycationic polymers can be employed to clean hard and soft surfaces. The presence of the dirt-attracting polycationic polymers also facilitates biocide release from the substrates.

Cleaning substrates having low soil redeposition

Growing community of inventors

Pleasanton, CA, United States of America

Malcolm Arthur De Leo