Bank of America Corporation

Kim Stittsworth

Carrie Anne Hanson

David M Grigg

Davindar S Gill

Sharon Scanlon

Systems and methods for using proximity positioning systems to determine a location of a user, identify the user and provide additional services and/or functionality to the user based on the determined location and/or identity are presented. In some examples, a low-power radio signal emitted from a location beacon may be received or detected by a personal computing device. The location of the beacon, and the device detecting the signal, may be determined. The location information, as well as a unique identifier associated with the personal computing device, may be used to identify a user associated with the personal computing device and the location of the user. This information may be used to provide additional services and/or functionality to the user. For instance, the location and identity information may be used to provide the user with access to secure areas within a location.

Accessing secure areas based on identification via personal device

Methods and systems for predicting and responding to customer needs using local positioning technology are presented. In some embodiments, a customer assistance computing platform may receive one or more attributes associated with a beacon signal received by a customer computing device and an identifier associated with the customer computing device. Subsequently, the computing platform may determine an identity of a customer using the customer computing device. The computing platform then may determine a location of the customer using the customer computing device based on the one or more attributes associated with the beacon signal. Thereafter, the computing platform may determine one or more predicted needs of the customer. Then, the computing platform may generate a notification based on the predicted needs of the customer and may send the notification to the customer computing device.

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Charlotte, NC, United States of America

Kim Stittsworth